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Trish Sterling

Meet Trish

Long-time Bloomington, IN resident TRISH STERLING is an award-winning, licensed broker with the state of Indiana.  She opened Sterling Real Estate, Incorporated in 2007 to offer a transparent, client-focused service alternative for home buyers and sellers in the greater Bloomington area. The freedom to place her clients’ best interests first is a privilege afforded by her firm’s independence.

With more than 30 years’ experience in the business, Trish is an extraordinary problem solver, respected for her ability to interpret meaningful real estate data. She is a  Realtor® with her finger squarely on the pulse of the local market. She understands the nuances of local neighborhoods and keeps tabs on under-the-radar red flags that might conflict with her clients’ financial interests.

That’s why she continually ranks as one of Bloomington’s most trusted REALTORS. And why she was named the 2017 REALTOR of the Year by over 450 peers/members of the Bloomington Board of Realtors representing Monroe, Greene, and Owen Counties. She also was awarded the 2016 Small Company of the Year by the Greater Bloomington Chamber of Commerce.

Admired by clients and peers for her high ethical standards and do-whatever-it-takes attitude, Trish tackles the challenges that inevitably accompany real estate transactions with competence, confidence and genuine consideration for her clients.  Her professionalism, creative marketing skills and responsive dedication to meeting clients’ needs all contribute to an exceptionally positive client experience as measured by the number of unsolicited 5-star reviews she earns every year.

Trish expanded her company’s footprint in 2019 to capitalize on her successful approach. Hand-chosen sales representatives who share her high standards and clients-first commitment are making Sterling Real Estate one of the most admired real estate companies in the region.

She has attained both the Certified Residential Specialist (CRS) and Graduate Realtors Institute (GRI) designations, earned by professionals who have completed advanced training and demonstrated outstanding professional achievement in residential real estate. Initially licensed as a real estate agent in San Francisco in 1989, she has extensive residential, investment and commercial real estate experience. Trish completed a Bachelor’s Degree at Mount St. Mary’s University in Los Angeles, CA and received a Master’s in Business Administration from the University of San Francisco.  She is the proud parent of two Indiana University alumni.

Sally Baird

Meet Sally

Born in Ohio, Sally Baird was raised in Fishers, IN, north of Indianapolis. She recalls with pride her first job as a teenager in a real estate office. There, Sally was introduced to the intricacies of real estate, observing and learning from the firm’s top real estate professionals. Little did she know that years later she would rank among the most respected REALTORS® in the greater Bloomington area.

A licensed REALTOR since 2002, Sally is a proud graduate of Indiana University, where she completed an undergraduate degree in education – a fitting background, she believes, for the instructive work she often does with first-time homebuyers.

Prior to joining Sterling Real Estate in 2019, Sally owned her own real estate business for 10 years, specializing in residential real estate. She is passionate about offering the highest level of service to buyers and sellers. Her natural curiosity drives her to listen and learn about her clients’ real estate challenges. Sally is empathetic and dependable and admired most for her integrity as a confidante and advocate for her clients.

An active professional, Sally is a graduate of the Indiana Realtor Leadership Academy, a member of the Network of Independent Brokers and the Bloomington Board of REALTORS® leadership. She currently serves as the First Vice President of the Bloomington Board of Realtors. She also is actively involved with the Community Giving  and Orientation Committees, is on the organization’s Strategic Planning Task Force and serves on the Indiana State Grievance and Professional Standards committee.

Sally was chosen by the Bloomington Board of Realtors® as the 2020 Realtor® of the Year.  More than 450 Realtor® members serving Monroe, Owen and Greene Counties celebrate the accomplishments of one of their own each year who personify the best qualities in a real estate professional.

Sally lives in Bloomington with her husband Joseph, a faculty member with Indiana University’s Kelley School of Business, and their four children. When she’s not working – or volunteering at her children’s’ school, her church as a youth group director, or as an advocate with the Monroe County Chapter of CASA – she’s exploring family-fun activities like movie night or games, baking or cooking. If there’s any extra time in her busy schedule, you’ll find her reading any of the two or three books she has on her nightstand.

Heather Groves
REALTOR® / Office Manager

Meet Heather

Heather Groves joined Sterling Real Estate, Inc. in 2015 and became a licensed Realtor® soon after. Her strong organization, communication and inter-personal skills, along with her community involvement, have contributed to her accomplishments.

Heather was selected as the 2023 Realtor® of the Year by nearly 500 Realtor® members of the Bloomington Board of Realtors® of Monroe, Owen and Greene Counties.

In addition to working with home buyers and sellers, Heather serves as the Office Manager, responsible for supervising sales agents and a broad range of administrative and promotional activities. She is a member of the Network of Independent Brokers, the Bloomington Board of Realtors®, and its MLS Board, where she has been an avid supporter of the group’s digital initiatives.

She supports community through the Bloomington Boys & Girls Clubs’ Auxiliary, the largest single-entity donor to the Bloomington clubs, providing volunteer and fund-raising activities to benefit children. She served as its President in the 2020-2021 year and Co-Chair of the Strawberry Shortcake Festival for 2019 and 2020. She remains active with the group as an associate member, volunteering at multiple events each year.

Heather received a Bachelor of Science degree in Human Resources and Public Health from Indiana University and is one of Bloomington’s most faithful ambassadors. She and her husband Keegan, who works in development with the IU Varsity Club, welcomed their first child, Kane Bryan Groves, in 2022. As a family, they enjoy exploring local venues and walking trails, IU athletic events, and warm days on Lake Monroe with family and friends.

Kelly Murray

Meet Kelly

A native North Carolinian and the daughter of a home builder and an interior designer, Kelly Murray was destined, it seems, to pursue a professional career in real estate.

Kelly was first licensed as a real estate agent in North Carolina in 2005. When she moved to Bloomington 10 years later, she joined a local real estate firm and obtained her Indiana real estate license in 2016. She joined Sterling Real Estate in 2019 as a REALTOR® and is a member of the Bloomington Board of REALTORS®, and a new member of the Network of Independent Brokers of Bloomington. Kelly also currently serves on the BBOR’s Technology Committee, after holding the position of Committee Chair for 2020-2021.

Bloomington’s competitive housing market, and its diverse community and housing choices – from old to new, traditional to contemporary, and fixer-uppers to move-in-ready – make Kelly’s job all the more exciting. She is passionate about real estate, and her familiarity with the building trade gives her clients a valuable advantage. She often shares insights with her residential home-buying clients about home construction, condition and design. She also provides beneficial counsel to her clients who are selling their homes, ensuring that their property stands out from the crowd.

Kelly graduated from Wake Forest University in 2007 with a B.A. in Communications. She is a member of the Ladies Auxiliary to the Boys & Girls Clubs of Bloomington, and is the co-chair of the organization’s Annual Auction. She has enjoyed serving the Bloomington community as a member of the Ladies Auxiliary to the Boys & Girls Clubs of Bloomington. She is still involved as an associate member, serving at multiple events each year. Since moving to Bloomington in 2015, Kelly has become an avid Indiana University Athletics supporter where her husband, Mike, serves as the Assistant Coach for the Hoosier’s Men’s Tennis team. They welcomed their first child, Mae, in 2020.


Trish Testimonial

“I have been buying and selling real estate across the midwest and south for the past 40 years and can say without question Trish Sterling and her company is the finest group of professionals I have had the pleasure to have working for me. I highly recommend them to anyone thinking of buying or selling real estate.”

–Toni M

Sally Testimonial

“It would not be possible for us to recommend Sally any more strongly. She helped us navigate the sale of our current home and the purchase of our new home. In a hectic, competitive market, she allayed our stress and guided us expertly through the various issues and questions that came up. Sally was professional, thorough, personable and friendly. Her years of expertise and experience helped us find a great home, and address all the little obstacles that came up along the way. To say we were satisfied with Sally as our realtor would be an enormous understatement. We were so lucky to work with her. She was fantastic start to finish. We would recommend her to anyone and everyone who might ask.”


Heather Testimonial

Heather was wonderful.  She worked hard to find us the perfect home in a tough buyers market.  I highly recommend Heather Groves to anyone! Give her a shout if your in the market!”

Kelly Testimonial

Kelly is an absolute rockstar. She went above and beyond for us when we sold our house in Bloomington. As first time home sellers, she was very informative and supportive. Always making sure we had all the information we needed, plus more, to ensure we were making informed decisions that we were confident and comfortable with. Kelly is the bulldog you want on your team. I can’t recommend her highly enough.”